Today, I have some exciting news to share — SyCara Local has been acquired by SIM Partners, a leader in local marketing automation technology. SIM Partners is a pioneer in local marketing automation, and its Velocity platform provides an industry leading solution set. By joining forces with SIM Partners, SyCara Local will become part […]
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In the past, Google Plus profiles were completely obligatory for any new users to Google. But this month, Google has quietly dropped the Google Plus requirement when creating a new Google account.
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Saving on Facebook allows you to bookmark links, events, music, movies, places and TV. Facebook Save also has serious implications for local search and SEO. Facebook officially made the change in July 2014.
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Google Authorship simply no longer exists. It once was a way to link the content you created with a Google Plus profile and included author photos and video snippets. Why are these now gone, and what were Google’s motives?
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Getting the Hang of SEO It can be hard to understand what SEO is. SEO stands for Search Engine Optimization and refers to the publishing of information that helps search engines understand what website content is relevant to search queries. It’s also the process of increasing the number of visitors to a website by achieving […]
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SyCara Local’s Experience We know how hard it is to manage your business listings online. There are so many websites and directories, and what to do and the verification process can be confusing. Google is especially confusing. SyCara Local helps you make sure your contact information is correct and your listings are claimed, but we […]
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An HTTPS Update Don’t switch your website over just yet. Although last week it was announced HTTPS encrypted websites will become a ranking signal, it’s now coming to light that many of Google’s own websites like Trusted Stores and Google AdSense are not HTTPS friendly at the moment and are still operating on HTTP. The […]
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Consumers Use Different Forms of Technology It used to be that if you needed to buy something, you would just go to the local convenience store down the street. Maybe you’d see a print advertisement in the newspaper and hop in your car to go pick up the coveted item. Now, maybe you check in […]
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Different People, Different Ethics We learn ethics in school, in law class, journalism, business and more. But did you know ethics are important in SEO? In a world where unfortunately many people claim to be SEO experts and try to get the best of you, it’s important to develop a code of ethics for yourself, […]
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What are HTTPS Websites? On August 6, Google announced on its Webmaster Center Blog that HTTPS will now be a ranking signal. According to an About Technology article by Jennifer Kyrin, websites use HTTPs to collect sensitive customer data such as banking or purchasing information. The data is encrypted and can only be read by […]
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