Search engines and directories are evolving quickly. As such, the task of understanding search engine visibility and directory listing accuracy is becoming more complex. To counteract this trend SyCara Local has built an intuitive user interface into our local presence management platform with the goal of simplifying your job as a marketer.
How does this save you time?
This is a very powerful feature whose beauty is found in its simplicity. One of the best ways to increase the ROI of your local marketing efforts is to find ways to do things more efficiently. In other words, if you spend less time analyzing information, you can spend more time using that information to perform valuable tactics.
Ways to make it more useful
By default, the Search Ranking Map Views will indicate how visible a given business listing is in the search engines or directories. Similarly, the Listing Accuracy Map View indicates how accurate your information is on average across the various directories we monitor. That alone is very useful, but we have baked in several other features which will make it even more useful.
- This feature allows the user to switch between viewing the rankings by Search Location and Business Listing.
- By clicking on “Search Locations,” you’ll be able to see if your site is visible to users searching from the areas identified by the map.
- By clicking on “Business Listings” you’ll be able to see if your business listing is visible to users on average.
- Use the filters — The filters at the top of the page allow you to get more specific information by isolating that which his irrelevant to the task at hand.