Listing Accuracy

Keep tabs on your business locations in the most important directories.

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73% of consumers lose trust in a brand when an online listing is incorrect

Placeable, 2014

Option 1: Work Hard

Manually search for your business in each directory for each of the 10s, 100s, or 1,000s of business locations you manage.
150 Locations = ~50 hours

Option 2: Work Smart

Manage all of your Business Listings from one place with SyCara Local!
150 Locations = ~5 hours

Saving 45 hours could save you around $1,000!

Why Is It Important To Track Your Accuracy Online?

People don’t always find you through your website, so it’s important that you don’t lose customers to inaccurate or missing contact information on directories.

Search engines won’t place you at the top of the page if they don’t trust the accuracy of your business information.

What Is A Directory?

A directory is simply a website that has a large listing of businesses’ contact information. Often each individual directory listings will include things like user generated pictures, ratings and reviews.

What We Track

Errors And Warnings

Errors

The information is either not listed at all or it’s completely inaccurate. e.g. Returns instead of .

Warnings

The information seems to be a bit off, but it may still be accurate. e.g. Returns . instead of .

Unclaimed

We also track if you haven’t claimed a directory listing. Claiming it typically allows you to have some editorial rights to the listing, and it sometimes also allows you to communicate or advertise with followers or fans of your business.

On some directories such as Foursquare or Facebook, claiming a listing gives you access to additional things such as customer analytics which can help you determine things like if an advertisement or coupon is actually effective in bringing more customers to your door.

Listing Match Percentage

The Listing Match percentage is an average of how accurate an individual business is across all the directories we track.

For each directory listing, we look at the individual pieces that make up a business listing and calculate a percentage of how accurate that listing is in comparison to the information you originally provided.

Knowing which businesses are the most inaccurate helps you determine how you should prioritize which businesses to fix first.

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